Super Sentai, marked the 15th anniversary of the Heisei Kamen Rider era and revolved around a conflict between the 15 Heisei Riders and the 15 Showa Riders with Kamen Rider Fifteen, and a cameo appearance by the ToQgers and the Kyoryugers. The third entry in the Super Hero Taisen film series, Heisei Rider vs. Kamen Rider Gaim previewed on July 25, 2013, revealing a Sengoku period and fruit-themed motif to the series' multiple-rival Kamen Riders and Gen Urobuchi as the series' main writer. On May 20, 2013, Toei filed for several trademarks on the phrase Kamen Raidā Gaimu ( 仮面ライダー鎧武（ガイム）). A crossover film, Kamen Rider × Super Sentai: Super Hero Taisen, was released in 2012 featuring the heroes of all Kamen Rider and Super Sentai series to date. Festivities that year included the Kamen Rider Girlsidol group, the film OOO, Den-O, All Riders: Let's Go Kamen Riders (released on April 1) and OOO 's successor, Kamen Rider Fourze, which references the previous heroes in its characters' names and its plot. Late 2010 brought the series Kamen Rider OOO to television after W 's finale, and 2011 observed the 40th anniversary of the franchise. The second, third, and fourth films of the Cho-Den-O series, collectively known as Kamen Rider × Kamen Rider × Kamen Rider The Movie: Cho-Den-O Trilogy, were also released in 2010. Continuing into 2010 with Kamen Rider × Kamen Rider W & Decade: Movie War 2010, W ran from September 2009 to September 2010 instead of from January to January. The hero of Kamen Rider W is the first Kamen Rider to transform from two people at once, and the series premiered on September 6, 2009. The staff of W said that they planned to make 10 more years of Kamen Rider, differentiating subsequent series from the Kuuga through Decade period (including a new broadcast season from September of one year to about August of the next). Advertisements in May, June, and July 2009 promoted the debut of Kamen Rider W, who first appeared at the 10th-anniversary Masked Rider Live event and was featured in Kamen Rider Decade: All Riders vs.

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